Digital Media Analytics 4 ECTS
Digital research methods are opening up possibilities to conduct research in new ways. Scholars have recently started to observe these opportunities across the social sciences in general and in industrial economics and business research in particular. As it is clear that digital methods will enable new research opportunities for our fields, a number of digital methods are currently being explored.
This course aims to provide students with an introduction and overview of the method of Digital Media Analytics and how it has, and can be, applied in industrial economics and business research. More specifically, the course covers the following aspects:
- The emergence of Digital Media Analytics in industrial economics and business research
- Data collection using Digital Media Analytics
- Data preparation using Digital Media Analytics
- Data analysis using Digital Media Analytics
- Different forms of research contributions that Digital Media Analytics enable
On completion of the course, the student will be able to (1) demonstrate a broad knowledge of the emergence of Digital Media Analytics in industrial economics and business research, including its contemporary development, (2) identify strategies for capturing and analyzing complex empirical phenomena using Digital Media Analytics, (3) reflect critically on the nature of digital data and ethical approaches to these forms of data, and (4) reflect on how Digital Media Analytics can be used to contribute to the 17 Sustainable Development Goals.
The course is organised virtually in the format of four interactive half-day seminars on Zoom. The first seminar will take place at the beginning of April and the last seminar at the beginning of June.
Strategies, Digitisation and Networks, 7.5 ECTS
Starts in April 2021
Background and aim of the course
Within industrial marketing, collaboration is central where inter-organizational interactions take place in relationships between companies. These business relationships, linked to a number of other relationships that make up the network, have been described as enabling companies and their strategic intentions. In addition, research shows how existing relationships prevent companies from acting on strategies independently of others. This is explained by the fact that companies act and react to other companies’ strategies in a network context. Society today can be described as highly interconnected via networks, digitalisation changes the nature of these networks and also the content of the relationships is affected – or even questions the existence of the networks and the relationships.
This doctoral course “Strategies, digitalisation and networks” links research on business relations with research on digitalisation to create an understanding of how industrial markets are affected and change or need to be changed by the effects of digitalisation.
The course will make the student:
- Reflect on the roles that digitisation plays in an interconnected business context and the effects on strategy
- Compare and discuss theoretical foundations, assumptions and changes to these foundations in the intersection between networks, digitalisation and strategy
- Practically apply ideas on digitalization, networks and strategies as well as being able to relate it to own research interests
For more information contact Sabine Gebert Persson