INTRODUCTION TO SYSTEMS THINKING IN MARKETING (7.5 ECTS)
Stockholm School of Economics, Sweden in collaboration with Hanken School of Economics, Finland – spring 2022
Application deadline: December 5th 2021
Systems thinking has a long history within the marketing discipline, although it represents a “road less traveled” compared to the mainstream marketing management school of thought.
In recent years, an increased emphasis on the dynamic nature of the context within which firms and marketers work has generated a renewed interest in and perceived relevance of a systemic understanding of core marketing phenomena such as value co-creation, brands, markets. Systems thinking, arguably, also plays a key role in equipping marketing with the conceptual tools needed in the effort of tackling the wicked problems which societies across the globe are currently facing. This course offers an overview of how ideas from general systems theory as well as more specific streams of systems literature have been used to reframe and enrich the understanding of marketing and its phenomena.
More information here
Writing for Academic Publication in Management and Organization Studies (4 ECTS)
Stockholm Business School – online course – starting in February 2022
Application deadline: January 17th 2022
The aim of the course is to stimulate critical reflection on the academic writing process, both practically and ethically, and to provide the skills to edit one’s own work effectively.
The course is intended for PhD students in management and organization studies. Participants are expected to have started the thesis writing process. The course takes place entirely online via the video conferencing tool Zoom, which participants will need to download prior to the course. The course is funded by the Nordic Academy of Management (NFF), so PhD students enrolled at Scandinavian universities will be prioritized. The language of instruction and examination is English.
Consumer Culture Theory: Foundations, Frontiers and Application
at Stockholm Business School Spring 2022 – online course – starting in March 2022
Application deadline: February 5th 2022
The aim of the course is to introduce early-stage doctoral candidates in marketing and business studies to the field of Consumer Culture Theory (CCT). Over the last couple of decades CCT
has established itself as one of the core areas within Consumer Research and Marketing, not only publishing within marketing but also within organization studies, critical management
studies, sociology, and political philosophy.
Please find more information here: Doktorandkurs NFF Consumer Culture Theory – with schedule