CONSUMER MARKETING (6 ECTS)
Doctoral course will be held October 12-15, 2021 online (zoom). It is organized by University of Vaasa, Finland in collaboration with Aarhus University, Denmark.
*The course is supported by Nordic Academy of Management (NFF). Students form NFF members institutions take priority to the course.*
The course provides an overview of the major theoretical and paradigmatic approaches within consumer marketing. The course gives a basic understanding on the various approaches on consumer research in marketing discipline, with a particular focus how they can be applied to consumer marketing management. Emphasis is given to the ability to probe into the fundamental assumptions and methodological approaches as well as into their limitations. The learning goal is to not only support participants’ own Ph.D. research but also offer a systematic ‘state-of-the-art’ overview on the wide-ranging field of consumer marketing.
Course employs so called flipped learning methodology as the students pre-work consists of a reading package as well as preparation of mini-presentations to be held during the intensive working days. The course days are grounded on experiential and digital learning methods (e.g. carried out via mini-group discussions) that complement lectures.
Faculty members and their topics on the course:
- Klaus G Grunert (Aarhus University): Historical insights to consumer behavior research and its development
- Associate Prof. Hannele Kauppinen-Räisänen (University of Vaasa): Qualitative inquiries into consumer value
- Harri T. Luomala (University of Vaasa): Experimental research settings in consumer research
- Docent, Associate Prof. Henna Syrjälä (University of Vaasa): Basic premises of cultural consumer marketing
- Docent, Associate Prof. Elina Närvänen (University of Tampere): Marketplace cultures and consumption practices
Course is recommended for doctoral students majoring in marketing (or related disciplines), and is especially suitable for the early stages of studies. However, also others may apply.
Applications (free form) should be sent to course assistant Denise Villikka, email@example.com by 31.8.2021. Students will be informed by 14th of September about their admittance.
Course management and coordination:
Henna Syrjälä: firstname.lastname@example.org, +358 29 449 8483
Denise Villikka: email@example.com
University of Vaasa, School of Marketing and Communication, Vaasa, Finland.
Consumer Culture Theory: Foundations, Frontiers and Application
at Stockholm Business School Spring 2022 – online course
The aim of the course is to introduce early-stage doctoral candidates in marketing and business studies to the field of Consumer Culture Theory (CCT). Over the last couple of decades CCT
has established itself as one of the core areas within Consumer Research and Marketing, not only publishing within marketing but also within organization studies, critical management
studies, sociology, and political philosophy.
For for information please contact the course director Andrea Lucarelli
INTRODUCTION TO SYSTEMS THINKING IN MARKETING (7.5 ECTS)
at Stockholm School of Economics, spring 2022 – online course
Systems thinking has a long history within the marketing discipline, although it represents a “road less travelled” compared to the mainstream marketing management school of thought.
In recent years, an increased emphasis on the dynamic nature of the context within which firms and marketers work has generated a renewed interest in and perceived relevance of a systemic understanding of core marketing phenomena such as value cocreation, brands, markets. Systems thinking, arguably, also plays a key role in equipping marketing with the conceptual tools needed in the effort of tackling the wicked problems which societies across the globe are currently facing. This course offers an overview of how ideas from general systems theory as well as more specific streams of systems literature have been used to reframe and enrich the understanding of marketing and its phenomena. In doing so, the course equips the students with a deep understanding of the similarities and differences between different streams of literature under the broad umbrella of “systems thinking,” such as chaos theory, complexity theory and system dynamics as well as thorough knowledge about the core systemic concepts such as interdependence, complex adaptive systems, emergence, and feedback loops, and their
For more information please contact the course director Kaisa Koskela-Huotari