Previous Courses



The doctoral course was held October 12-15, 2021 online (zoom). Organized by University of Vaasa, Finland in collaboration with Aarhus University, Denmark.

*The course is supported by Nordic Academy of Management (NFF).  Students form NFF members institutions take priority to the course.*

The course provides an overview of the major theoretical and paradigmatic approaches within consumer marketing. The course gives a basic understanding on the various approaches on consumer research in marketing discipline, with a particular focus how they can be applied to consumer marketing management. Emphasis is given to the ability to probe into the fundamental assumptions and methodological approaches as well as into their limitations. The learning goal is to not only support participants’ own Ph.D. research but also offer a systematic ‘state-of-the-art’ overview on the wide-ranging field of consumer marketing.

Course employs so called flipped learning methodology as the students pre-work consists of a reading package as well as preparation of mini-presentations to be held during the intensive working days. The course days are grounded on experiential and digital learning methods (e.g. carried out via mini-group discussions) that complement lectures.

Faculty members and their topics on the course:

  • Klaus G Grunert (Aarhus University): Historical insights to consumer behavior research and its development
  • Associate Prof. Hannele Kauppinen-Räisänen (University of Vaasa): Qualitative inquiries into consumer value
  • Harri T. Luomala (University of Vaasa): Experimental research settings in consumer research
  • Docent, Associate Prof. Henna Syrjälä (University of Vaasa): Basic premises of cultural consumer marketing
  • Docent, Associate Prof. Elina Närvänen (University of Tampere): Marketplace cultures and consumption practices

Course is recommended for doctoral students majoring in marketing (or related disciplines), and is especially suitable for the early stages of studies. However, also others may apply.

Applications (free form) should be sent to course assistant Denise Villikka, by 31.8.2021. Students will be informed by 14th of September about their admittance.

Course management and coordination:

Henna Syrjälä:, +358 29 449 8483

Denise Villikka:

University of Vaasa, School of Marketing and Communication, Vaasa, Finland.


Digital Marketing and Social Media (6 ECTS)

The doctoral course was held on  18.8.-20.8.2021 in Teams (online).

*The course is supported by Nordic Academy of Management (NFF).  Students form NFF members institutions take priority to the course.*

The course gives an overview of academic research on digital marketing, outlines the main theories and frameworks used in the field, and suggests areas for contribution in this rapidly evolving area of marketing and information systems research. After completing the course, the student is able to a) define research areas in digital marketing, b) plan and implement robust academic research in digital marketing making a significant contribution to existing literature, and c) develop digital marketing strategies for organizations.

This course consists of 1) pre-reading package that will be sent to the admitted students well advance of the course, 2) online live-lectures including several discussion sessions, and 3) written assignment.


Heikki Karjaluoto, Professor in Marketing, School of Business and Economics, University of Jyväskylä, Finland

Joel Mero, Assistant Professor in Marketing, School of Business and Economics, University of Jyväskylä, Finland

Richard Glavee-Geo, Associate Professor, NTNU- Norwegian University of Science & Technology, Department of International Business, Norway


Digital Media Analytics 4 ECTS

Digital research methods are opening up possibilities to conduct research in new ways. Scholars have recently started to observe these opportunities across the social sciences in general and in industrial economics and business research in particular. As it is clear that digital methods will enable new research opportunities for our fields, a number of digital methods are currently being explored.

This course aims to provide students with an introduction and overview of the method of Digital Media Analytics and how it has, and can be, applied in industrial economics and business research. More specifically, the course covers the following aspects:

  • The emergence of Digital Media Analytics in industrial economics and business research
  • Data collection using Digital Media Analytics
  • Data preparation using Digital Media Analytics
  • Data analysis using Digital Media Analytics
  • Different forms of research contributions that Digital Media Analytics enable

On completion of the course, the student will be able to (1) demonstrate a broad knowledge of the emergence of Digital Media Analytics in industrial economics and business research, including its contemporary development, (2) identify strategies for capturing and analyzing complex empirical phenomena using Digital Media Analytics, (3) reflect critically on the nature of digital data and ethical approaches to these forms of data, and (4) reflect on how Digital Media Analytics can be used to contribute to the 17 Sustainable Development Goals.

The course is organised virtually in the format of four interactive half-day seminars on Zoom. The first seminar will take place at the beginning of April and the last seminar at the beginning of June.

For more information about the course and instructions on how to register, please contact or visit this link.

Strategies, Digitisation and Networks, 7.5 ECTS

Background and aim of the course

Within industrial marketing, collaboration is central where inter-organizational interactions take place in relationships between companies. These business relationships, linked to a number of other relationships that make up the network, have been described as enabling companies and their strategic intentions. In addition, research shows how existing relationships prevent companies from acting on strategies independently of others. This is explained by the fact that companies act and react to other companies’ strategies in a network context. Society today can be described as highly interconnected via networks, digitalisation changes the nature of these networks and also the content of the relationships is affected – or even questions the existence of the networks and the relationships.

This doctoral course “Strategies, digitalisation and networks” links research on business relations with research on digitalisation to create an understanding of how industrial markets are affected and change or need to be changed by the effects of digitalisation.

Learning objectives

The course will make the student:

  • Reflect on the roles that digitisation plays in an interconnected business context and the effects on strategy
  • Compare and discuss theoretical foundations, assumptions and changes to these foundations in the intersection between networks, digitalisation and strategy
  • Practically apply ideas on digitalization, networks and strategies as well as being able to relate it to own research interests

For more information contact Sabine Gebert Persson 




Contemporary Research on public administration: close reading of PhD theses

(7,5 ECTS) 1. December 2020 – 11. May 2021

University of Gothenburg

Åbo Academy

Literature list





Virtual Research Seminar on use, design, data and privacy issues of Covid-19 contact tracing apps

(6 ECTS) Fall 2020

Aalto University School of Business

University of Gothenburg, Sweden


Press release


Contemporary strands of institutional theory and its application to management research

led by NORD University, Bodø, Norway


(7.5 ECTS) 27-31 August, 2018

More information here 


Entrepreneurship as Practice

led by Linnaeus University Vaxjö

(7.5 ECTS) 17-20 April, 2018

More information here



Work and Career in Business Schools

led by Stockholm Business School

(7,5 ECTS) May 25-27, 2016

More information here



Narrative Approaches for Organizational and Communication Research

led by Copenhagen Business School

(6 ECTS) 17 – 20 May 2016

More information here




Temporary organizing and organizing by projects

led by Umeå University and Uppsala University

(7,5 ECTS) 21-24 September 2015

More information here



Strategizing in networks

led by Örebro University

(7,5 ECTS) 4-8 May 2015

More information here

Contemporary Issues in Innovation and Entrepreneurship

led  by  University of Iceland

(6 ECTS) 13-17 April 2015

More information here




Methodology Course
Qualitative Research and Case Study Methodology: Challenging the Boundaries

led by  Stockholm Business School

(6 ECTS) 7-11 April 2014

More information here